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Hypnos' National Advertising Campaign 2018

Hypnos’ next national consumer advertising campaign will begin in March and run throughout Easter, until the end May.

Hypnos AdvertAimed at strengthening both Hypnos’ brand awareness and reputation for handcrafting the most comfortable and beautiful beds for the finest homes, palaces and hotels in the world. The adverts will help drive consumers to our website to be inspired and direct them to our retailers' websites and showrooms. The national press campaign will be complemented by a highly targeted pay-per-click advertising and re-marketing campaign.

Pictured right is a copy of our new press advert continuing with the headline ‘Wake up beautifully’. Featuring a rich, on-trend urban luxe look, the advert confirms that with a Hypnos bed, sublime comfort is guaranteed, but extra pleasure comes from knowing that you can express yourself and design your very own gorgeous bed and wake up feeling rejuvenated and healthy. We highlight that Hypnos is Carbon Neutral – we are the only bed manufacturer to be so! – and that our beds are ‘Made in Britain’ and come with a full 10-year guarantee for extra peace of mind.

To coincide with the Easter Bank holidays, adverts will appear in The Daily Telegraph and The Times Magazine on Saturday 24th March 2018, with adverts appearing in a mixture of weekend magazines including The Guardian and Stella.

A series of advertorials and ads will also run in key monthly interiors and lifestyle magazines such as House Beautiful, Elle Decoration, Homes & Gardens, Country Living, and Homes & Interiors Scotland.


Hypnos' National Advertising Campaign 2017

Hypnos have confirmed their next national consumer advertising campaign which will begin on 5th March and run for 12 weeks. The luxurious ‘global artisan’ theme of the advert features a super kingsize shallow divan base with tapered natural wood legs. This is complemented by a Francesca headboard, both of which are upholstered in Hypnos Linoso 500 Lemon fabric.

Hypnos AdvertOnce again, the campaign is aimed at strengthening the Hypnos brand and its reputation for handcrafting some of the most comfortable and luxurious beds in the world.  The adverts will drive consumers to Hypnos’ new website, which in turn will direct them to retailers' including bigbrandbeds.co.uk websites and showrooms. The national press campaign will be supported by a highly targeted pay-per-click advertising and re-marketing campaign.

Wake up beautifully

The new advert features a stylish and inspirational bed with an ‘on-trend’ global artisan look. It confirms that with a Hypnos bed, sublime comfort is guaranteed, so you can be assured of waking up feeling rejuvenated and healthy. Additional pleasure comes from knowing that you can express yourself and design your bed, with over 40 upholstery fabric options. They also highlight that Hypnos beds are ‘Made in Britain’ and come with a 10-year guarantee for extra peace of mind.

Advertising Campaign

The first advert will appear in ‘You’ - The Mail on Sunday magazine on 5th March 2017, with adverts appearing in a mixture of weekend magazines including The Observer, The Times and The Daily Telegraph.

A series of advertorials will also run in key monthly interiors and lifestyle magazines such as House Beautiful, Elle Decoration, Homes & Gardens, Country Living, Period Ideas, Homes & Interiors Scotland and Good Housekeeping, as well as high-volume monthly membership magazines like SAGA and the National Trust magazine.

As a major independent partner of Hypnos, Big Brand Beds will be running adverts in the local press which will endorse our status as a key supplier of Hypnos beds.

The offer is correct at the time of publishing, but subject to change.

We have a large selection of Hypnos beds and mattresses on display in our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD, so if you can, a visit is well worth while. Added to this, all our team have been to the Hypnos factory to ensure their product knowledge is the best.

New Orthocare Collection

This is a range of 4 beds with a choice of firm and extra firm tension no turn mattresses.

The New Orthocare 6 is a great entry level bed. It features a 6-turn pocket spring and is upholstered with generous layers of wool. We have the firm tension mattress on a shallow divan base with natural tapered legs upholstered in Linoso Cream. This is finished with a matching Juliet shallow fixing headboard.

The New Orthocare 8 has become our best seller in the showroom. This is partly due to having a 180cm / super kingsize bed with split firm and extra firm tension mattress. The 8-turn spring is complimented with wool and silk upholstery. Upholstered in Imperio Grey and crowned with a Katherine headboard, this bed looks stunning.

The New Orthocare 10 is a firm favourite with all our customers. You’ve probably guessed by now; this model has a 10-turn spring and is upholstered with wool and cashmere. We show it in a firm tension on a Super Storage Ottoman base upholstered in Linoso Sky. It’s finished with a Florence Euro Slim Floorstanding headboard.

The New Orthocare 12 is pure luxury. It has an impressive 12 turn spring giving extra comfort. It is upholstered with copious amounts of wool, alpaca, cashmere, hand teased hair and latex. The firm mattress is on a platform top base upholstered in Linoso Sky.

Orthos Support Collection

Again, offered with a firm or extra tension, the Orthos Cashmere is a 2 sided turnable version of the New Orthocare 10. It’s upholstered on both sides with wool and cashmere. The firm mattress sits on a Hideaway base upholstered in Weave Chocolate and is displayed with an Isobella headboard.

Pillow Top Collection

We have the best selling pillow top in the range on show, the Alto Pillow Top. A Reactive 6 turn spring is topped with loads of wool giving a truly sumptuous feel. You might even have seen Lenny Henry floating around the TV on something similar. Upholstered in Weave Chocolate, the Emily headboard creates the perfect finishing touch.

Supreme Collection

The Hypnos Serenade Supreme mattress is upholstered with cashmere, wool, hair and latex. It’s on display in a firm tension mattress of a sprung base. It’s also available in a medium tension. It’s a real show stopper in Imperio Turquoise with a Eleanor Euro Wide headboard.

Trio Guest Bed

The Trio Guest Bed is a little gem. We have a 90cm bed with both pocket sprung and open coil mattresses with the matching headboard.

All models listed are currently on show, but subject to change.


Hypnos' National Advertising Campaign 2016

Hypnos will be running another national consumer advertising campaign which will begin on 13th March 2016 and run for 12 weeks, to include the Easter and the May Bank Holidays.

Hypnos AdvertThe primary aim of their advertising campaign is to increase awareness of the Hypnos brand and to strengthen Hypnos’ reputation for handcrafting the most comfortable and most beautiful beds in the world!

The new advert is headlined ‘The beauty of sleep’. The aim of it is to convey that, whilst comfort is guaranteed, extra desire and pleasure comes from knowing that you can design your very own bed and sleep beautifully. The advert also highlights two of their key selling features which give our customers extra peace of mind;

  • Hypnos beds come with a FULL 10-year guarantee
  • Hypnos Royally approved beds are handmade in Great Britain

The first adverts will appear in The Mail on Sunday’s You Magazine and The Sunday Times Newspaper on 13th March, with adverts appearing in a mixture of newspapers and their weekend magazines over March, April and May including The Mail, The Telegraph, The Times and The Guardian.

A series of advertorials will also run in key interiors and lifestyle magazines like House Beautiful, Country Living, Good Housekeeping and Saga Magazine. 

As a key supplier of Hypnos beds, Big Brand Beds will be extending this campaign into our local community with press adverts in the same style and with the same messaging.

At Hypnos, comfort comes guaranteed. Whilst every Royally Approved bed is individually handmade by master craftsmen, using the very finest natural and sustainable materials, it is you who designs the look of your bed and creates a majestic centrepiece for your bedroom.

So, to be sure that you enjoy a beautiful night’s sleep and awake feeling revitalised and refreshed, visit Big Brand Beds at 6 Keymer Road, Burgess Hill, West Sussex, RH15 0AD to design a Hypnos bed that’s perfect for you.

Hypnos' National Advertising Campaign 2015

Leading luxury bed manufacturer Hypnos has been making beautiful bespoke, made-to-measure beds in the UK for over 100 years; combining traditional skills with constant innovation, and using the finest natural and sustainable materials.

Hypnos AdvertInternationally renowned as the leading specialists in producing handcrafted, luxurious pocket spring beds, Hypnos believes in quality, comfort and detailed hand tailoring above all else, helping you to get a beautiful night’s sleep. With this guaranteed comfort and quality, it means you can focus on carefully designing your perfect bed, allowing it to become the centre piece of your bedroom for years to come.

Based in Buckinghamshire, England and proud holders of a Royal Warrant from Her Majesty Queen Elizabeth II, Hypnos remains a close family run business. It is this experience that allows Hypnos to offer a bespoke service, allowing you to choose the fabric, headboard and feet of your bed, even practical storage solutions, so you can create an individual, handcrafted bed that will take pride of place in your home.

 

As each Hypnos bed is bespoke and individually made to order, it is created and hand made by master craftsman where it’s skilfully tailored to your personal comfort, size, shape and styling, allowing you to create a truly authentic and exquisite piece of furniture.

This handmade production process means any size of bed can be created, allowing you to entirely customise a bed to suit any location or room. Hypnos can also make unusually shaped beds, such as circular or heart shaped, to give you a truly unique night’s sleep. If you can dream it, Hypnos can create it!

Furthermore, all of Hypnos’ beds have been developed along ethical lines using natural and sustainably sourced materials. Only natural, breathable materials are used in all of Hypnos’ mattresses, such as wool, cashmere, Alpaca, Mohair, Camel hair and silk. It is this intelligent design which promotes healthy airflow, helping you to regulate your body temperature and reduce body moisture, while repelling allergens. A well crafted and comfy bed will ultimately lead to a healthy you, giving you a beautiful night’s sleep and allowing you to wake up feeling refreshed and revitalised.

A beautiful night’s sleep starts with Hypnos, so for more information, or to view the full product range, visit bigbrandbeds.co.uk

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