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The April show is the time our main suppliers showcase their new ranges and alterations to their collections.

Bed ShowDunlopillo

Dunlopillo remain the leading authority and manufacturer of latex mattresses and pillows, with the popular Signature Collection continuing to sell extremely well. They’re delighted the Royal Sovereign mattress has retained its Which? Best Buy Award this year and are even happier that the Millennium and Orchid models have also just been awarded Which? Best Buy awards for 2018. This makes 3 Best Buy awarded product from one mattress collection which is an unprecedented accolade. Dunlopillo will be distributing updated point of sale to ensure we make the most of the effect of the Which? Best Buy awards in store.

Dunlopillo always try to have some newness at the shows and the new items being added to this shows line up are 2 brand new headboard designs and the simplification of the Dunlopillo Headboard collection into 2 standard styles. Going forward the original extra height head boards (135cm tall) remain and, from the 1 June, all the same headboard designs will be available in a strutted bed fix style.

In addition to the new headboard range, they are also launching firm edge pocket divan bases with a new low height option to complete the base offer.

To make room for these changes Dunlopillo will be withdrawing several products at the end of June 2018. This will include the Vernay Winged and Coniston Curved headboards, the blanket box ottoman, and all standard height (124cm) floor standing headboards.

 

Hypnos

Introduction

Hypnos strives to have a strong partnership with it’s retail partners. In 2017 they were extremely proud to have been nominated for three years consecutively as ‘AIS Bed Supplier of the Year’, and to win the National Bed Federation’s ‘Bed Manufacturer of the Year’ for an unprecedented third time in September. Their strategy for long term growth is to preserve their traditional skills whilst providing the highest levels of customer satisfaction. As a result Hypnos is investing heavily in its systems to make sure they offer the best possible service for their partners now and for the future.

What’s new!

Hypnos tailor make beds to suit an individual and are proud to offer a range of design options to satisfy different customers’ needs and aspirations. The new selection of standard and premium fabrics, divan feet and legs, offer an element of personalisation and flair, whilst the extensive range of storage divans is unrivalled with the new storage drawer option, the Easystore™, proving popular.

The NEW and exclusive Opulence collection makes its debut at this April show offering firm comfort and support in a two sided mattress and attracting a key price point of £999 for consumers. The Opulence and the Opulence Support are available in single tensions and are generously filled with temperature regulating wool and other sustainable fibres.

Hypnos - for retailers

Hypnos offer a fabric sample request service direct to consumers, and offers bespoke tailored beds with dual tension at no extra cost (150cm and over). ‘Zip and Link’ options are also available across the range on 150cm and 180cm models. Hypnos continues its success with its dedicated no turn collections – the New Orthocare, the soft and sumptuous Pillow Top, the Adagio collection, all of which will be available to view and try on the stand.

 

Relyon

Relyon are delighted to be continuing the development of their brand and our position in the luxury natural pocket sprung market, with the launch of the brand new Dreamworld Naturals Collection. This comprises of four, natural filling, pocketed mattresses with good, better, best, feel options and all supported by brand new firm edge sprung divans to provide even greater comfort.

Plus, following customer response to the launch of the Aurora Latex Gel Collection as a Winter Sale model, we are pleased to announce that the Aurora Latex Gel Collection will now continue as a regular Dreamworld model with its special 2 free drawer offer extended on an ongoing basis. Those members already running the model have seen very good repeats since the beginning of the Winter Sale.

On the Heritage and Classic Range models they have now added the Low Height Firm Edge Pocket Divans into the range options with first deliveries available from week commencing 1st June 2018. They are also launching 2 new headboard designs to complement the extensive Relyon Headboard Collection. At the same time they are discontinuing the current Classic and Traditional Headboard designs and also all Standard Height Headboards. This will help simplify the entire Relyon Headboard offer into 2 ranges – standard strutted bed fix headboards and extra height floor ftanding headboards.

In addition to this, the Dreamworld Mercury Luxury Pocket 1500 will also be discontinued. It is to be replaced in the Dreamworld Collection by the Dreamworld Ullswater Natural Silk Pocket 2900.

 

Sealy

Sealy, the World’s No 1 Bed Brand will be exhibiting a whole of range of exciting new products and offerings at the spring Show.

Within the Dreamworld Collection, we are delighted Sealy have announced the return of an old favourite, the Alder Memory, in striking new livery at a highly competitive price. Partnering the Alder Memory will be the new Alder Wool Deluxe, which as the name implies, comes with sumptuous filling layers of wool and the Alder Geltex Supreme.

The existing Dreamworld Geltex Celebration will be relaunched without the coloured border.

Three new AIS exclusives are also being premiered; a Geltex version of the best selling 1400 Pocket Silver Genoa, named the 1400 Genoa Geltex and to complete the trio of Genoa’s there will be a natural wool version too, the 1400 Genoa Wool. There will also be a promotional ortho model called the Milan Ortho which hits a key price point of £499 for a 135cm, 2 drawer set.

The entire range will be relaunched with six new coloured divan fabrics and six new matching headboards designs. All this plus a raft of new floor model discounts and show offers promises to make for highly impactful new collection of firm favourites and exciting new offerings.

Sealy Activsleep

The Activsleep range from Sealy has one goal and that is to promote healthy living through healthy sleep. A good night’s sleep should leave you refreshed and energised, ready to conquer all that the day has to throw at you.

Whether it’s taking the kids to the park or hitting the gym the benefits of a healthy night’s sleep are clear for all to see. At Sealy we are experts at producing innovative cutting edge bed technology that ensures that your customers get the most from their sleep- the Activsleep range adopts this philosophy and goes that one step further.

The range is designed to nourish the quality of your sleep, combining the very best fillings with state of the art Sealy Technology to ensure that you wake up feeling restored and ready to seize the day. The Activsleep range offers a variety of spring systems and comfort ratings to make sure that your customers get the support that’s right for them. All models in the range boast Sealy Smart Fibres, Adaptive and Purotex.

This is Sealy’s first fully Omni-channel range for sale online and in store with a full bespoke package of online assets and videos and in store point of sale.

 

Silentnight

The April show will see a complete refresh of the Silentnight / AIS collection with a comprehensive range of comfort offerings and price points. Rather than focusing the consumer’s attention on spring systems Silentnight will be pushing the fillings story as well as comfort options within each range and a variation of price points within each collection.

The new range will break down in to 5 collections offering an easy to understand offer:

  • Eco Comfort
  • Memory
  • Latex
  • Geltex
  • Natural

Improvements made from previous AIS models include a full white Latex pad in all Latex models.

A brand new 3 bed natural collection offering a choice of comfort levels with a full silk, wool and cashmere comfort layer.

Silentnight have also committed to the following free drawer offers for the next 6 months:

  • 2 free drawers on the New Neptune Luxury 782
  • 2 free drawers on the complete Geltex collection

They will be making changes by way of existing product name changes and upgrades:

  • Mirapocket 1200 Moonstone becomes Gemini 1200
  • Mirapocket 1000 Memory Amethyst becomes Cosmos Memory 1000
  • Mirapocket 1000 Natural Sunstone becomes Nova Natural 1000
  • Mirapocket 1400 Latex Ivory becomes Venus Latex 1400
  • Mirapocket 3000 Geltex Ultra Peridot becomes Callisto Geltex Ultra 3000
  • Anniversary Miracoil Pillow Top becomes Aries Geltex 782
  • Anniversary Mirapocket Box Top becomes the Mya Geltex 2000

 

Slumberland

The Slumberland Vintage collection launched at the AIS show in September 2017, continues to grow in popularity with our customers since the reintroduction of the ever popular ‘Slumberland Seal’ models.

The synonymous Bronze, Silver and Gold Seal products are a consumer favourite, which have now been updated with a host of new improved features and benefits, enhanced with a combination of striking new mattress fabric designs, the Vintage Bed Collection is the ultimate in style and performance.

In line with the brand’s consistent commitment to innovation, the five ‘Seal’ mattresses within the Vintage Bed Collection all boast pioneering support layers. Our Pocketed Posture Springing® for maximum responsive support, Posture Flex for exceptional comfort and pressure relief, Rheia Foam to deliver four times more airflow than standard foams, and EdgeMax designed to maximise the sleeping surface area.

Two premium models, the Platinum Seal and Gold Seal feature temperature regulating Gel Latex and luxurious natural Wool, Tencel Silk, Bamboo and Alpaca fibres for those customers wanting the most premium comfort.

The Silver Seal and Bronze Seal mid-range models feature Wool, Cashmere and Silk for a sumptuous, fresh sleep environment, with the entry level Copper Seal model featuring Cool Cotton for those wanting a cooler sleep and outstanding value for money.

Three divan base options with a host of different storage solutions, eight fantastic fabrics plus five new designer headboards ensuring consumers have all the options to make their bedroom comfortable and unique.

The Vintage collection also benefits from a full 8 year guarantee, giving peace of mind to both retailers and consumers alike.

 

 

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