2010 looks set to be a bigger than ever year for bed favourites, Silentnight. The Barnoldswick based bed manufacturer has today confirmed sponsorship of ITV2’s hit series, American Idol, the number one U.S. phenomenon, produced by FremantleMedia North America and 19 Entertainment.

The hugely popular entertainment show, now in its ninth series, features TV and music mogul Simon Cowell who’ll be fresh from the recent success of The X Factor 2009.

The new series is exclusive to ITV2, launches on Wednesday 13th January at 7:30pm.

The number one digital channel in the UK, with the last series reaching nearly 4.3 million viewers every week, providing Silentnight a wide audience to outreach to in partnering with the show.

Over the course of their sponsorship, Silentnight characters Hippo and Duck will begin and end each show in their exciting new CGI format in a number of idents, enabling Silentnight to tailor each ident to the format of the programme shown.

Every year, tens of thousands of hopefuls from across America, audition for a shot at stardom. The show's judges - Simon Cowell, Randy Jackson, Kara DioGuardi and new face, Emmy Award-winning talk show host Ellen DeGeneres - travel across the country in search of the next American Idol. Series nine will also include guest judges such as celebrities Victoria Beckham and singer Katy Perry.

Source: Silentnight

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