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The September show sees Silentnight refresh their range offer. In short this includes delisting some products that are slow sellers and/or in low distribution. It also allows them to introduce some exciting new products that future proofs the AIS range ahead of a planned full range refresh in 2018.

Moving forward they also want to talk to consumers about the collections and fillings rather than just Miracoil and Mirapocket as we know this is more consumer relevant. Therefore they’ll be promoting their 5 core collections as:

Silentnight Beds1. Eco Comfort

2. Memory

3. Latex

4. Geltex

5. Naturals

The new products that will be introduced at the September show are:

· Mirapocket Natural 1000 = with better naturals fillings and comfort

· Mirapocket Latex 1400 = new full white Latex pad

· Mirapocket Memory 1000 = an updated product

· Mirapocket Geltex Pocket Ultra 3000 Peridot. 2000+1000 pocket springs = introduction of 1000 mini springs. Available in Soft/Medium/Firm tension. This replaces the Mirapocket 2000 Geltex topaz.

In addition to the above, they will retain their top sellers that are exclusive under the Sapphire collection alongside some top performing generic products such as the Anniversary collection. 

You can see the best selling Kingham Latex Supreme bed, the Mirapocket 2800 Latex Pearl bed (pictured) and the geltex range in our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD.

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