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Hypnos are committed to investing in their brand, promoting 'Hypnos Beds - The most comfortable beds in the world'. To this end they have launched their next national consumer advertising campaign which will begin this month and run throughout Easter, until the end May.

Hypnos BedsThe campaign is aimed at strengthening both Hypnos’ brand awareness and reputation for handcrafting the most comfortable and beautiful beds for the finest homes, palaces and hotels in the world. The adverts will help drive consumers to the Hypnos website to be inspired. Hypnos will then direct them to, amongst others, our website and showroom in Keymer Road, Burgess Hill, West Sussex, RH15 0AD. The national press campaign will be complemented by a highly targeted pay-per-click advertising and re-marketing campaign. In line with this, Big Brand Beds will also be running the advert in the local press and are also running a PPC campaign.

Hypnos' new press advert continues with the headline ‘Wake up beautifully’.

Featuring a rich, on-trend urban luxe look, the advert confirms that with a Hypnos bed, sublime comfort is guaranteed, but extra pleasure comes from knowing that you can express yourself and design your very own gorgeous bed and wake up feeling rejuvenated and healthy. The advert highlights that Hypnos is Carbon Neutral – they are the only bed manufacturer to be so! – and that their beds are ‘Made in Britain’ and come with a full 10-year guarantee for extra peace of mind.

To coincide with the Easter Bank holidays, adverts will appear in The Daily Telegraph and The Times Magazine on Saturday 24th March 2018, with adverts appearing in a mixture of weekend magazines including The Guardian and Stella.

A series of advertorials and ads will also run in key monthly interiors and lifestyle magazines such as House Beautiful, Elle Decoration, Homes & Gardens, Country Living, and Homes & Interiors Scotland.

We will also be promoting this advert in the local press around Sussex. If you would like to find out more, please visit our showroom or call us on 01273 857388.

 

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