Hypnos’ have confirmed their next national consumer advertising campaign which will begin on 5th March and run for 12 weeks. The luxurious ‘global artisan’ theme of the advert features a super kingsize shallow divan base with tapered natural wood legs. This is complemented by a Francesca headboard, both of which are upholstered in Hypnos Linoso 500 Lemon fabric.
Once again, the campaign is aimed at strengthening the Hypnos brand and its reputation for handcrafting some of the most comfortable and luxurious beds in the world. The adverts will drive consumers to Hypnos’ new website, which in turn will direct them to retailers' including bigbrandbeds.co.uk websites and showrooms. The national press campaign will be supported by a highly targeted pay-per-click advertising and re-marketing campaign.
Wake up beautifully
The new advert features a stylish and inspirational bed with an ‘on-trend’ global artisan look. It confirms that with a Hypnos bed, sublime comfort is guaranteed, so you can be assured of waking up feeling rejuvenated and healthy. Additional pleasure comes from knowing that you can express yourself and design your bed, with over 40 upholstery fabric options. They also highlight that Hypnos beds are ‘Made in Britain’ and come with a 10-year guarantee for extra peace of mind.
The first advert will appear in ‘You’ - The Mail on Sunday magazine on 5th March 2017, with adverts appearing in a mixture of weekend magazines including The Observer, The Times and The Daily Telegraph.
A series of advertorials will also run in key monthly interiors and lifestyle magazines such as House Beautiful, Elle Decoration, Homes & Gardens, Country Living, Period Ideas, Homes & Interiors Scotland and Good Housekeeping, as well as high-volume monthly membership magazines like SAGA and the National Trust magazine.
As a major independent partner of Hypnos, Big Brand Beds will be running adverts in the local press which will endorse our status as a key supplier of Hypnos beds.
The offer is correct at the time of publishing, but subject to change.
We have a large selection of Hypnos beds and mattresses on display in our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD, so if you can, a visit is well worth while. Added to this, all our team have been to the Hypnos factory to ensure their product knowledge is the best.
New Orthocare Collection
This is a range of 4 beds with a choice of firm and extra firm tension no turn mattresses.
The New Orthocare 6 is a great entry level bed. It features a 6-turn pocket spring and is upholstered with generous layers of wool. We have the firm tension mattress on a shallow divan base with natural tapered legs upholstered in Linoso Cream. This is finished with a matching Juliet shallow fixing headboard.
The New Orthocare 8 has become our best seller in the showroom. This is partly due to having a 180cm / super kingsize bed with split firm and extra firm tension mattress. The 8-turn spring is complimented with wool and silk upholstery. Upholstered in Imperio Grey and crowned with a Katherine headboard, this bed looks stunning.
The New Orthocare 10 is a firm favourite with all our customers. You’ve probably guessed by now; this model has a 10-turn spring and is upholstered with wool and cashmere. We show it in a firm tension on a Super Storage Ottoman base upholstered in Linoso Sky. It’s finished with a Florence Euro Slim Floorstanding headboard.
The New Orthocare 12 is pure luxury. It has an impressive 12 turn spring giving extra comfort. It is upholstered with copious amounts of wool, alpaca, cashmere, hand teased hair and latex. The firm mattress is on a platform top base upholstered in Linoso Sky.
Orthos Support Collection
Again, offered with a firm or extra tension, the Orthos Cashmere is a 2 sided turnable version of the New Orthocare 10. It’s upholstered on both sides with wool and cashmere. The firm mattress sits on a Hideaway base upholstered in Weave Chocolate and is displayed with an Isobella headboard.
Pillow Top Collection
We have the best selling pillow top in the range on show, the Alto Pillow Top. A Reactive 6 turn spring is topped with loads of wool giving a truly sumptuous feel. You might even have seen Lenny Henry floating around the TV on something similar. Upholstered in Weave Chocolate, the Emily headboard creates the perfect finishing touch.
The Hypnos Serenade Supreme mattress is upholstered with cashmere, wool, hair and latex. It’s on display in a firm tension mattress of a sprung base. It’s also available in a medium tension. It’s a real show stopper in Imperio Turquoise with a Eleanor Euro Wide headboard.
Trio Guest Bed
The Trio Guest Bed is a little gem. We have a 90cm bed with both pocket sprung and open coil mattresses with the matching headboard.
All models listed are currently on show, but subject to change.