Monday 16th September is another early start and more battle with the M25. Monday is probably the worst day of the week to take on the M25. Progress was slow as usual. We covered the Brighton to Heathrow leg in 2 hours. We eventually arrived at our showrooms in Solihull after 3 ¼ hours.
First stop was the Sealy stand where they were unveiling what we believe will be one of the most exciting ranges to date, the Sealy Posturepedic Hybrid Collection. Launched earlier this year in the USA it is currently taking the American market by storm with its unique fusion of gel infused foam and springs, stylish tailoring and evocative advertising. All Hybrid models will contain Geltex, a revolutionary new material that is unique in the UK to Sealy and Silentnight. The product has all the pressure relief of memory foam as well as the push back support of latex and has an open cell structure for enhanced breathability and temperature control. These beds are not available online. They will only be available from our store in Rustington.
Silentnight also had a Geltex offer, again a range that is exclusive to the High Street. The Sapphire collection launched in April 2013 of 6 beds and mattresses was on show. This range features 4 mirapocket models and 2 Miracoil models.
Rest Assured where showing the Sanctuary range of 4 pocket sprung beds. Using memory foam, latex and natural fibres in mattresses with 800 to 2000 pocket springs, there is a comfort level for just about everyone. These have been beautifully tailored with the Rest Assured logo embroidered onto the mattresses. They all come with a choice of divan base covers.
Relyon have been working hard to improve their already successful ranges and this can be seen in the three brand new traditional hand side stitched models being displayed to complement and complete the AIS exclusive Royal range. The Relyon Royal Lytham Pocket 1000 was of particular interest, providing exceptional value for money. It is available in all sizes from 75cm to 215cm along with optional choices of standard or new lower height divans and new Herringbone divan fabric colour ways.
The hugely successful Myers offer remains unchanged. However, as from 1 October 2013 all Myer’s models will now carry a 2 year Manufacturer’s guarantee, which is great news.
Slumberland is launching a special trio of beds creating a simple good, better, best story through spring count and fillings. All three models are pocket sprung with latex and feature the total-edge foam encapsulation system creating outstanding comfort and support. A signature heart knit fabric has been selected and Slumberland is donating £25 for every divan set sold and £12.50 for every mattress to the Marie Curie Cancer Care charity. The beds are aptly named Daffodil 800, 1200 and 1600 to support a very worthwhile cause.
Staples introduced a brand new bed to the Dreamworld range. The Pandora Supreme Pocket 1000 features 1000 pocket springs in a king-size, with cotton and wool for comfort. This exceptionally well priced product is a non-turn mattress for ease of care and features a platform top base.
Our friends from Breasley, Jay-Be folding beds and Stuart Jones were also exhibiting their current ranges.
It’s a long hard day, but well worth the visit as it ultimately saves us a bit of time when we go the Bed Show in Telford on Tuesday 24th September.