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As always, an early start from Sussex ensured we got to spend enough time at the AIS Bed and Mattress show in Birmingham. It’s always a rush to see everyone in a day, but we managed it once again.

With all our leading suppliers exhibiting, including Hypnos, Relyon, Dunlopillo and Sealy we really have our work cut out.


Relyon DisplayWe have already ordered the range of 3 natural pocket sprung mattresses that can be delivered next day to our customers. The Wool 1090, Wool / Silk 11900 and the Wool / Silk & Cashmere 1300 are very comfortable traditionally tufted mattresses that are vacuum packed for ease and speed of delivery. We were also very impressed with the new Aurora Gel Latex Deluxe bed. This bed was planned to be a Limited Edition but feedback has already indicated that it might well become a regular addition to the Relyon range. They were also showing the in-store displays, which they are very keen to put into our showroom.


Dunlopillo launched a new cool cover option and you really could notice the difference. The sprung base will be phased out with the introduction of a firm edge pocket sprung base. There was also a new display system which would grace any showroom. We love the look and are weighing up whether to go for it at Keymer Road, Burgess Hill, West Sussex, RH15 0AD.


With all the talk in the industry about the Simba Hybrid mattress, we would have been crazy not to get in early and order this wonderfully comfortable mattress for our showroom. We can’t wait to see the reaction from our customers as this is John Lewis’s fastest selling product ever introduced into their Home department. No wonder, Simba Sleep is everywhere you look, on TV, on bill boards, in glossy magazines and newspapers.


Not a lot of change with Hypnos as the range is excellent. The New Orthocare collection and the Pillow Top collection continue to be best sellers. However, they have introduced about 18 new fabrics. They are, quite frankly stunning and will be available as soon as we receive the samples later this month. They will be discontinuing 18 fabrics, but not until March 2018.

Slumberland Seal Bed DispalySlumberland

Slumberland have returned to its "Seal" roots. A range of 5 beds priced between £799 and £1,199 for a 135cm (double) 2 drawer set. This is a strong brand name and they have produced a winning formula with the launch of the Copper, Bronze, Silver, Gold and Platinum Seal beds. They will make a great addition to our showroom. We particularly liked the softer feel of the Copper, Bronze and Silver Seal mattresses.


Sealy for the first time have entered into the naturals market and it look like this move will really pay off. There are 4 beds in the collection featuring 1400 to 4400 pocket springs in a kingsize mattress. The trouble is we just don’t have enough space for everyone.


The range Silentnight have is particularly strong so they didn't need to make many changes. The only one that affects Big Brand Beds is the deletion of the Mirapocket 2000 Geltex Topaz bed. This was a very good selling bed for us as it had a softer feel. However nationally it didn't perform as they required so it's going at the end of September.