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W H Vokins Logo 1932This is a letter that my Great Grandfather sent out to Vokins customers in October 1932 to promote the 50th anniversary of the business. We tend to think of direct mail as a relatively new advertising medium, but clearly it was alive and well at Vokins 75 years ago.

However today when vokins@home and Big Brand Beds advertise our beds, mattresses, goose down duvets, pillows and bedding we have full colour printed brochures, which we send to our customers, not beautifully written letters.

October 1932

Madam,

It is my privilege and pleasure to announce that 1932 marks the 50th anniversary of the foundation of this establishment.

The task of helping to build up this business from one small shop to its present size has been a happy and agreeable one.

I want, personally, to thank customers (old and new) for their support in this enterprise, and for the pleasant business relationship which continues to exist.

To commemorate the “JUBILEE” we are having a very special 50th Birthday Sale commencing Oct 31st, and continuing until November 12th, during which period the bargains offered will include New Seasons & Xmas Goods at reduced prices, together with many exceptional offers which will make this Sale the most talked of event in Sussex .

Yours faithfully

W H Vokins

Vokins Sale Letter 1932

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