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As the world’s favourite mattress brand, Sealy are seen as the Olympic champions of the bed world. So, it’s no surprise that this 100-year old company is so keen to sponsor some of the world’s greatest athletes too. After-all, we all know that a champion performance – whether for an Olympian or just a regular person in their day-to-day lives – is linked to the quality of sleep we get at night. A good night’s sleep helps us heal from injuries, soothes our bodies and restores our brain so we are both physically and mentally prepared for the trials we might face the next day.

Sealy has dedicated themselves to promoting the absolute importance of a deep sleep through their World of Sport campaign, a campaign that wants to supply everyone the perfect Sealy mattress to ensure their best night’s sleep so that person can become the most successful version of themselves.

Sealy Sponsor ParalympianCurrently, the World of Sleep campaign includes athletes such as Matt Hopper, Phil Tufnell, Linford Christie and Frank Bruno as well as teams such as Burnley FC. Now, the latest athlete to join Sealy’s group of superstars is Paralympian Simon Lawson, who finished 14th in last year’s Rio T54 marathon. He has also recently come second in the Great North Run and completed marathons in London and Boston with impressive times at the end of last year. Indeed, his Boston time was an incredibly impressive 1 hour 25 minutes and 6 seconds.

The 34-year-old, who hails from Sealy’s home county of Cumbria, is coached by the famed Ian Thompson who has also coached Paralympic athlete Tani Grey-Thompson (who he is also married). His latest regime has included a strength program as well as prepping for warmer climates with practice sessions in Portugal. He has also been working on an improved sleep regime in partnership with Sealy before his upcoming races.

These upcoming races include the Westminster 10K in July, the Great North Run again, Berlin Marathon and then off to America for the Chicago and New York marathon in October/November. So, you can imagine, with such intense training and races in the diary, a proper sleep schedule and mattress is imperative. Which is exactly why Sealy have gifted Lawson a new mattress to ensure he gets the best sleep.

On the sponsorship, Lawson said: “My Sealy mattress ensures I achieve a great night’s sleep every night due to its comfort and support. I’d even go as far as to say that it helps me train at my very best. I’d urge any blossoming athletes to never dismiss rest and sleep as it plays a massive part towards sporting success. If you haven’t recovered from training the day before, you simply cannot perform to your potential which lowers your training capabilities throughout the day.”

Holly Housby, Sealy Brand Marketing Manager, said: “We’re extremely pleased to be supporting Simon as part of our World of Sport campaign. We’re working with a number of high profile athletes, across a variety of sports, and Simon is the perfect ambassador. He has worked incredibly hard this year and sleep is now more important than ever. He’s a fantastic inspiration and we’re delighted to be working together!”

If you’re interested in your own Sealy mattress to improve your sleep, browse our online range to find your perfect mattress. It might just totally change your sleeping routine. 

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