Myer’s have a new family of 13 beds that are really really comfortable. Not only do the new beds offer extreme value for money, but they are also accompanied by a new suite of marketing materials that incorporate their amazing new brand messaging. The ‘mycomfort’ branding umbrella’s a family of 4 bed collections that include mynatural, myortho, mysnuggly, and mymemory mattresses.
All of the new mattresses feature extra tall mycoil, mydoublecoil and mypocket spring systems with myedge-support technology. Myedge-support technology introduces a brand new border support system that provides superior edge to edge comfort for the user. Mattress features such as mycool and mypro-clean healthy sleep solutions are incorporated into the surface of every mattress ensuring the user has a cool, clean and really comfortable night’s sleep.
A new range of six stunning headboards in six new true upholstery fabrics complement the hugely improved and re-styled Myer’s divan, which has been re-designed to complement the classy new mattress ticks. The Yummy, Hipster, Groovy, Funky, Dishy and Curvy will finish off the new beds in style.
New to the Dreamworld collection are 4 models from the “My Collection”.
My Ortho, My Snuggly, My Super-Duper Relaxing Memory and My Pocket Cashmere make up the exclusive Dreamworld range.
Completing the range, but not under the Dreamworld banner are 9 more beds.
My Epic Snuggly, My Really Snuggly, My Really Really Snuggly, My Springy Wool, My Double Silky, My Relaxing Memory, My Mega Relaxing Memory, My Deluxe Ortho and My Luxury Ortho.
Based on a double divan and mattress, prices start at £499 for the Myers Dreamworld My Ortho and go up to £749 for the My Really Really Snuggly divan and mattress.
This new collection from Myer’s underpins their family bed manufacturing heritage and is sure to be a huge success with our customers.
With the introduction of so many great new beds, there are some casualties. The Dreamworld Orchid Orthocare Deluxe, Dreamworld Lily Natural Pocket, Juniper Memory Support, Latex Premium, Memory Extra Pocket, Connoisseur Latex Plus and all existing base only options will be discontinued. Last orders for these can be placed on 30th November 2015.