We have successfully piloted the introduction of the Hypnos Orthocare range and Pillow Top range in our store for the past 8 weeks. We are delighted with the results and now have the confidence to launch the range online.
The Hypnos Pillow Top Silk divan bed has been the star of the show. This is probably because it’s a pillow top mattress and we don’t have too many of them in store. The Orthocare range competes more head on with Relyon beds. That said, it has been popular with our customers.
We were surprised how many people were aware of the brand, or had a Hypnos bed they wanted to replace. However, we should take into account the Lenny Henry factor! He must have helped........just a bit.
As we’ve started to work with Hypnos, we have been extremely pleased with the level of service they have given our account. The care and attention to detail when processing orders is excellent and they keep us updated throughout the transaction. The sales team in the office are always cheerful and very helpful.
We shouldn’t be surprised though, should we? After all they have held a Royal Warrant since 1929, the first being issued by King George V.
Royal Warrants have always been regarded as demonstrating the very highest standards in excellence, quality, service and innovation. They are highly prized and are a mark of the best of British. Hypnos' current Royal Warrant is for HM Queen Elizabeth II and covers the category - 'Bedding and upholstery manufacturers’.
If Hypnos continue to look after us as they have been and we continue to generate the sales, they might be lucky enough to receive a Warrant from Big Brand Beds! Now there’s a thought.