Hypnos is certainly one of our success stories this year. We have clearly benefited from the consumer demand for Hypnos beds and mattresses, which is driven by the national advertising campaign and all things British, Royal, sustainably designed and handmade. Lenny Henry, star of the Hypnos TV advert has taken Hypnos beds profile to a new level. The decision by Premier Inns to upgrade all their beds with an exclusive Hypnos pillow top, pocket sprung mattress and advertise this fact on TV has been a master stroke.
The increasing demand for pillow top mattresses has paved the way for 4 new AIS models, the Alto, Cirris, Nimbus and Stratus. These provide a unique soft, cocooning comfort, enabling you to sink into the integral sewn in topper. They will also be launching their next generation luxurious Regency Collection for the more discerning customer.
New AIS beds launched at the April show included the exclusive ‘Best of Both Worlds’ collection. This included the Magnolia, Larkspur and Wisteria. These beds are turnable with fillings specially tailored to suit the warmer and cooler climates that come with the change of season. The entry level is he Hypnos Magnolia Seasons Turn with wool on the warmer side and cotton on the cooler side. The Larkspur Seasons Turn has wool and cashmere on the warmer side and cotton and silk on the cooler side. The top of the range Wisteria Seasons Turn has wool and alpaca on the warmer side and bamboo and cotton on the cooler side.
Hypnos’ best sellers in AIS include the firmer Orthocare no turn beds (pictured right) with silver infused Belgium damask ticks, the luxurious Pocket Latex Serenade beds and the sumptuously soft no turn pillow top beds. The Hideaway divan base with upholstered valances provides great storage.
Don’t forget the Hypnos headboard range, which complement all the beds and can be covered in all the divan fabrics.
One thing to remember is that all the AIS exclusive beds and mattresses receive the same quality, care and attention of the Hypnos master craftsmen as all their other beds. The AIS collection benefits from the unbeatable hand tailoring and overall appearance which continues to set the industry standard. They also benefit from a 10 year guarantee for true peace of mind.