The journey to the AIS Autumn Bed and Mattress show started extremely well. However 40 miles in was another story. An accident causing problems between junctions 15 and 17 on the M25 was starting to cause problems from junction 11. The upshot of this was it was the longest journey I can remember to get to Solihull – 4 hours 15 minutes. Our first port of call was:
We couldn’t really avoid there stand as it was placed right in the entrance to the exhibition hall. What a change to the collection. There are 9 new mattresses with base options to include drawers, ottoman storage, legs and varying heights. There are 10 stunning headboards and 10 fantastic fabric options to have your bed upholstered in. We loved the new viscose stretch knitted fabric which just pinged back into shape. We would like to become a brand ambassador by having 5 models in our showroom. These would be complemented with up to the minute point of sale including iPads and stands.
If it isn’t broke don’t fix it. No changes to Staples beds and pocket sprung mattresses.They continue with 3 cracking Dreamworld models, The Maple Supreme, Larkspur Deluxe and Poplar Elite.
Myers were also launching a brand new collection of beds using the my from Myers to prefix the entire range. Even the fabrics have names like my trendy jeans. We liked the way they had divided the new beds into 4 collections my natural, my ortho, my memory and my snugly. The Myers My Maga Relaxing Memory divan & mattress was our favourite. It won’t be too difficult for us to select one bed from each range.
Silentnight have made big changes as well. They have introduced the Dreamworld Mirapocket 1200 Moonstone, which is made to a very similar specification to their Which? Award winning 1200 Pocket Deluxe. Our favourite, the Mirapocket 2800 Latex Pearl divan and mattress. With 5 great fabrics to upholster your bed in, Silentnight are sure to be a hit with our customers.
Once again we were drawn to the Rest Assured Cassis Natural 1400 bed. With a no turn mattress that has great comfort and embroidery detail, this is ideal for our Rustington store. However we have yet to take the plunge and put their beds in our showroom. It’s all about space!
Relyon have upgraded the mattress covers on our Royal Options Collection to a sumptuous white tick. The current range hasn’t changed and the only additions were new upholstery fabrics and 3 headboards. We still really like the Relyon Natural Ortho Pocket Intense mattress, an extra firm bed which will feature in store soon.
Once again, Sealy have come up trumps with their new beds. A great new Celebration range of 3 beds replaces the successful Diamond collection. We particularly liked the 2800 Pocket Geltex Avola and the 2600 Pocket Latex Pescaro. The Which? Best buys, yes 2 of them, the 1200 Pocket Silver Genoa and the Messina Pocket 1400 are going from strength to strength and now have an ottoman offer. Finally, Sealy have done away with the torsion sprung base and all their new beds will come with platform tops divan bases.
Hypnos is another of our suppliers that have got it right so no need for change at this show. A courtesy call to Ian to arrange a couple of new showroom models and to book an appointment to sort out a range plan for our new store in Burgess Hill and we were off.
Two hours 15 minutes later we were back in Brighton!