Once again, it was an early start for us to get from Sussex to Birmingham in reasonable time. The roads were relatively clear and we were seeing our friends at Relyon before we knew it. The new 2 tone Juno 2 in 1 guest bed was a real stunner. A white frame with oak detail on the head and footboard. The new Memory Zoom and Latex Zoom beds were impressive.
It was then on to Staples who were launching the Staples Dreamworld Poppy Supreme Pocket 800 bed. This is exceptional value at £699 for a double bed with 4 drawers. It is a nice firm mattress on a platform top base.
Myers have enhanced their offer with the mattress borders matching the divan bases in most cases. We ordered a Myers Backcare Elite bed on legs for the showroom along with a new Dreamworld Elara mattress.
The 3 new beds from Slumberland, Bronze Seal Deluxe, Silver Seal Deluxe and Gold Seal Deluxe were very impressive. As at the At Home show in May, we liked the feel of the Bronze Seal best.
Silentnight were offering some great sale beds. So good was one offer that we were tempted, even though we don’t have the space on the shop floor. The Silentnight Duchess 1200 Luxury will be offered with FREE drawers and a king size for the price of a double. This represents a saving of £200 on a 5 foot 4 drawer bed.
We had a warm welcome from Hypnos. We only started dealing with them after the April 2014 show and they have been very pleased with the business we have done with them. The Seasons beds with two sided mattresses, one warm one cooler looked good. 4 new pillow top beds are being introduced and the current range will be phased out by March 2015. They will also be changing most of their upholstery fabrics and headboard range.
Sealy have completely updated the Dreamworld range and AIS exclusive models. The winning formulas have remained, but Sealy have increased the levels of fillings and restyled some of the tailoring. New divan fabrics, with matching headboards and contrast piping on the mattresses make for a fabulous new look. We particularly liked the Alder Memory Deluxe, which replaces the Polaris and the Spruce Posture Zone 7 which replaces the Meridian.
Stuart Jones Bedroom Furniture
Our neighbours in Rustington, Stuart Jones were showing their range of bed frames, headboards and bedroom furniture. We particularly liked the new bed frame on offer which will be available in most of the fabrics on offer. They really make a quality product, finished to the highest standards.
Once we have space in our showroom, we will be introducing new models from our suppliers.
As always an excellent show put on by Rachel and her team at AIS.